Social Media today offers immense opportunities for business organizations to enlarge their marketing operations and boost sales.
Now, with a plethora of different social media platforms from which to choose, businesses must work to be found and remain known, and continue to obtain maximum exposure online.
The crux of the matter is you should discerningly select the right channels where your prospects/customers proliferate. Social media calls for time investment to small and midsize businesses (SMB) especially. But the return can be manifold, as long as the time spent is done wisely, and you have the right strategy in place.
You must function in social media in a manner that your target audience becomes aware of your social presence. As you begin to build out your brand’s pages on various social channels, think deep and analyze hard about the types of content your prospective buyers prefer most, and about the offers that often lure them.
Whatever the nature of your business, make it a point to educate your prospects instead of sell, and your buyers will thank you for it.
There is a host of social media channels available today but it is pointless trying to be present in all of them. As stated earlier, focus on a few select channels, not all. With regard to social media, it is better to be deep than broad in your engagement. Choose a small handful of sites and devote all your energy and attention – instead of attempting to have a minimal presence across all. Consider the social media sites where your buyers frequent and the places where your content plays best.
Identify rightly and be prepared to leverage social media influencers. If you are keen to generate real demand for your products in the social pages you keep, search for and exploit key social influencers. Develop robust contacts with thought leaders and respected industry experts that command strong social followings and engage followers regularly.
Once you find those formidable influencers, you should approach them cautiously, and in a way that signals your respect for their expertise – you might solicit their feedback on a product or service you provide.
Understand that social engagement is the key. Try to identify the hashtags relevant to your industry or product, or the handles of competing vendors and industry sections and be sure to follow them.
Draw content from different relevant sources. Though commendable it is to create and share original pieces of content, curating content is extremely beneficial in the long run, as it shows your buyers you care more about educating and helping them than selling them your services.