In any online marketing campaign, keyword research is the primary factor, which prompts your target audience to search for your name and makes your brand rank high in search engines. Without knowing what keywords is to be used to optimize your website, link building and content development to attract your target audience in social media platforms, your entire online marketing strategies could take a hit. Modern day digital scenario effective keyword research has become essential for digital marketers and today they produce contents as per the keyword research. Some of the tips on keyword research for social media platforms are to create keywords representing different levels of interest and intent. The keywords should be such that it matches with your brand, products and contents in your social media platform.
Keywords based on Brands: This category of keywords does not generate much traffic to your sites but produces more conversion rates from people who are familiar with your brand.
Keywords based on Products: This category of keywords can vary in numbers depending on the array of your products and services. The cost per action on these keywords will be higher than your brand keyword and the conversion rate will be less.
Keywords based on competitor: Using strong competitor’s keywords with your keyword research is a good strategy to build inroads into your competitor base. This is the best methods after brand keywords to increase conversion rates.
Keywords based on Substitute products: These category keywords can be used for people searching for product, which is related to your own products, which can increase the traffic to your site.
Tips on keyword research for social media platforms is to build a long list of keywords related to your brand, product and competition and choose the best from the list. Once you have shortlisted, the list use it in different search engines and sees what comes up. If you find its positive then use Amazon Turk to get thousands of people to use those keywords in search engines so that your brand and social media pages shows up in the first result page of all search engines.
It’s surprising how little people understand the importance of finding high-traffic key phrases BEFORE you even name your web site or purchase a URL. Also important is finding key phrases for which there is relatively little competition. That is, if there are ten thousand daily Google searches using a key phrase, but 8 million web pages that use the phrase, it may be almost impossible to get good search engine ranking for that phrase. Phrases that balance high traffic with low competition provide the greatest chances for success in building traffic.
Fantastic job! great article.