Tools to monitor social media marketing results

Social media marketing is now the direct way to market to your customers online with millions of people across the globe becoming active in social media. So, how do you know that your social media campaigns are getting you better return on investment or ROI and you are achieving your end?

  • Tweetdeck- Social media monitor, tweetdeck allows you to monitor MySpace, Facebook, Linkedin and Twitter by placing your main keyword phrases.
  • Twazzup- You can monitor Twitter for a prominent keyword and observe social media conversations.
  • Reputation defender-It allows you to accentuate your brand in social media marketing campaigns and to remove negative publicity.
  • Radian6- You can engage your target audience through this and get the opinions about your brand.
  • Buzzlogic- You can comprehend the impact of your campaigns online on your target group.
  • Trackur-You get email alerts, share stuff and have custom filters using Trackur.
  • Sentiment metrics- You can do social media marketing directly and effectively to your customers using this social media monitor.