You can use social media to connect with like minded people, but you need to avoid 2 big mistakes that most social rookies make when building a connection,
- Connecting with people who don’t share your interests
It’s natural for you to be excited about social media connections you have made in a short span of time and to send messages to them. Then, you brood over negligible response you receive.
This happens because, you thought in terms of quantity rather than quality. Imagine the scenario wherein, you identify your target market and people relevant to your field and transmit your social media messages to them. You will find a marked difference since, the sales potential of this segment is much higher.
Get relevant connections belonging to your niche through,
- Twitter directories
- Networks related to your industry
- Facebook and LinkedIn groups
- Relevant blogs, forums and discussion boards.
- Sending conflicting messages to your connections
After finding your target market in social media, what if you send the wrong message. All your efforts in reaching your audience become futile. To fix this common mistake,
- In tweets, post updates related to your business, blog or niche. It should not deviate from the topic.
- Your posts on Facebook and Twitter should be about something related to your products, services and new trends in your field of expertise.
- Tips on trouble shooting or expert answers to queries must be posted.
- Some updates can have a hint of humor to garner more social media followers and fans.