Twitter marketing should always be supplementing whatever other marketing efforts your business is doing. You must clearly set your objectives so that you can tweet appropriately and interact around the set goals.
Twitter is fundamentally a microblogging platform to help you initiate and join conversations. When deciding your message for your tweets, your etiquette should be much like regular face-to-face conversation.
It is perfectly fine to now and then tweet about a blog post your company published or indulge in sales promotion, but if you are constantly only tweeting about your business or attempting to blatantly sell, chances are your followers will sooner than later desert you.
Twitter is a two-way communication and no one wants to hear someone go on and on about himself or his business achievements. To succeed on Twitter, raise thought-provoking questions and promptly respond to queries raised by others.
Make it a point to search your company name, brand name, or any other keyword that someone may be tweeting about that is relevant to your business.
If you are a large business owner, you may receive lorry loads of tweets and chances are many of them are about the same topic. It is therefore not necessary that you should reply every tweet.
Instead of replying to them individually, tweet once and comprehensively answer the question in a manner for everyone to see.
However, take pains to tweet at your most important people, long time customers, stakeholders, investors, partners, and all people that matter to your business.
Regularly thank them for their time and unflinching support to your business. You would indeed be surprised how effective and rewarding a thank you on social media can be!
The easiest way to become active on Twitter tweet is to ask a question that others would be interested in answering. But do not raise silly questions like “How’s the weather?” – unless their is some sort of natural calamity.
The golden rule for Twitter is “Say what’s on your mind, but be mindful”. When you tweet on a topic, show your passion and intelligence and create an animated conversation. Tweetng pictures are the most clicked on Twitter, but use them sparingly so they remain effective
If your company has a human side to its personality, reflect that in your tweets. The most successful Twitter accounts are ones that show their human personality.