Twitter marketing can be extremely rewarding provided you identify and employ some of its best practices.
You will have to necessarily create Tweets that truly stand out. Learn the art of creating exciting and yet lovable content using an engaging tone. Wherever possible, include useful links, images and even videos.
Imagination and simplicity are the two essential ingredients of a successful tweet. Also, make sure your tweets are short, crisp and sweet. As everyone is aware, tweets are confined to 140 characters and hence can easily fit anywhere, even via mobile text messages.
Timing is of great importance in tweeting – particularly for breaking news. However as regards tweets, much depends on the content, your motives, your audience, their location etc.
Another important factor is the frequency of your tweets. It can ideally be 3 to 5 tweets a day although there are other variables to be considered.
You can try tweeting a couple times a day initially to see how your audience reacts, then adjust the frequency as needed.
Following is a fabulous method of discovering compelling content and that would also inspire ideas for your own Tweets. Follow accounts that are interesting and purposeful to you or your business.
It is absolutely necessary to engage other Twitter users in conversation using @replies and mentions. The @reply feature is aimed at making communication amongst users friendly and seamless.
You have to essentially decide your purpose for being on twitter. Some twitters use this social media site to build their company brand and generate leads. There are others who use twitter to share ideas and to know what others are writing about.
Some people check Twitter for news, while others want to see what celebrities are up to. If you are clear in your mind regarding your purpose, you can easily determine who to follow and what type of information to share with others.
There are today millions of twitter users tweeting on a host of information every second. It is a crowded place and you can be easily overwhelmed by the deafening noise.
Learn to absorb it all but preserve your poise and passion. If you fail to unswervingly focus on your objectives, you will attract insignificant and wrong followers.
Your Turn:
What is your Twitter marketing strategy? We’d love to hear your thoughts.