With nearly 550 million Tweets a day and more than 225 million active users, more and more business organizations are turning to twitter to accomplish their business goals. In the light of this, it may be worthwhile to chalk out a twitter marketing plan find out how to grow your business with twitter.
Twitter offers you a powerful platform to share your with your customers and prospects in real time. The real-time tweets can provoke conversations in a way that can help you grow your business.
Try to find out what your competitors are tweeting about and also search for industry keywords to study and gather market intelligence. These insights will be helpful to create your twitter marketing plan.
To grow your business using twitter you have to run exciting promotion campaigns, make all out efforts to strengthen your brand and actively engage with your prospective customers. You can consider twitter ads as they can help you establish all of these goals.
The basic requirement is you have to create an impressive profile. Make it as exhaustive as possible providing an accurate description of your business, and a link to your company Web site.
In fact, you can even set up two or more Twitter accounts to achieve different purposes. To start with, at least two channels –one as a customer-service channel and another as your main company page.
Make it a point to retweet interesting and thought-provoking posts from others and partake in discussions. Try to solve your customers’ problems and share news about your company at every conceivable opportunity.
Post tweets with links to relevant blogs, articles, pictures and other useful information that can position you as an industry expert.
Start a hashtagged discussion thread (a key word that begins with the # sign). Create a blog on your business Web site and post links to your posts on twitter to allure visitors to your URL.
It is necessary to feature your Twitter handle prominently on your own site and in all your marketing materials to help your current as well as prospective customers connect with you on Twitter.
An effective marketing plan for Twitter entails careful planning and thoughtful implementation – but it is certainly worth the effort as the rewards can be rich.