To those who may be less familiar – Pinterest is the ideal social media platform if you wish to establish authority in the field of your business marketing activity.
You can create quite a few Pinterest boards providing relevant and useful information to your followers while simultaneously promoting your brand/ products in unobtrusive ways.You can certainly include videos from your YouTube account along with opinions from other known industry experts.Sooner than later, your followers will recognize your account as the most resourceful place for reliable information about your line of business. This way, you will build trust and that will eventually become the gateway for enhanced customer loyalty and referrals from other brand experts.
Your mission on Pinterest should be to expand your reach and gradually inflate the size of your audience/followers. It will be worthwhile to utilize Group Boards to coordinate with other popular pinners and further expose your brand and lure more people with your imaginatively crafted content.
Your next objective should obviously be to drive optimum traffic to your site. Difficult to believe but studies reveal that Pinterest drives lot more referral traffic than other sites like Google Plus, LinkedIn and YouTube combined.
Remember that Pinterest users will have to be attracted to your pins and re-pin them to their own boards. To achieve this, you have to provide some fascinating images, solve problems, motivate and inspire and preferably evince interest in some hobby or matters of common interest.
Regardless of the different objectives you pursue and the varying strategies you adopt on Pinterest, there is this underlying principle that cannot be compromised – the content you deliver should invariably benefit your existing as well as prospective customers.
There are indeed a lot of ways you can use Pinterest for market research. If you already have a significant presence on Pinterest, closely observe the people that follow you account.
Experts opine that Pinterest is a sort of hybrid with a blend of approaches of Twitter and Facebook. On Pinterest, if you know someone who is really reliable about pinning fabulous stuff, you can straightaway go to his/her account because you know they are a terrific resource.
Your Turn:
What is your Pinterest business marketing strategy? We’d love to hear your thoughts.