Social Media has become the platform to cross promote your product or brand for no apparent cost. Promoting through social media platforms offers your brand wider reach and instant popularity online.
Social media publicity
Advertise your brand through the updates you post on Twitter, Facebook or MySpace. Include news releases, discuss product reviews and invite customer feedback through various social media platforms.
Blog promotion
Use Twitter and Google alerts to track the conversations about your brand and post blogs on current topics. Link the blogs about your brand by others to your sites or blog.
Advertise with videos
Creative videos instantly grab the attention of your target audience, so post videos in YouTube and TubeMogul about your brand new products and services.
Participate to market
Participating in various discussion forums in social media platforms helps you to form a wider network and promote your product effectively to your target audience.
I have learned a lot of strategies here in this blog. Social media nowadays is really the most cost effective marketing strategy.