Video LinkedIn: The Ultimate Guide to Winning with Video on LinkedIn

Are you ready to stand out on LinkedIn? Do you want more people to notice you, trust you, and do business with you? Video is the answer. In this guide, you’ll learn why LinkedIn video matters, how to use it, and how to make your videos work for you. Let’s dive in.

Why Video on LinkedIn Works

LinkedIn is not just for resumes. It’s where people build real connections. Video helps you:

• Show your face and personality
• Explain ideas simply
• Build trust fast
• Get more likes, comments, and shares

Think about it: Would you rather read a long post or watch a short video? Most people pick video. That’s why LinkedIn video gets more attention than text or images.

What Is a LinkedIn Video?

A LinkedIn video is any video you share on your LinkedIn profile, company page, or in messages. You can:

• Post a video update
• Share a video in a comment
• Add a video to your profile’s Featured section
• Use video in LinkedIn ads

Videos can be short (under a minute) or longer (up to 10 minutes for regular posts). The best videos are clear, friendly, and easy to understand.

The Power of LinkedIn Video: Real Examples

Let’s look at some stories:

• Sarah, a job seeker: She posted a 30-second video about her skills. In two days, she got three interview requests.
• Raj, a business coach: He shares weekly tips in video format. His followers grew by 40% in one month.
• TechCo, a software company: They made a product demo video. Their sales team now closes deals faster because prospects already understand the product.

Do you want results like these? Keep reading.

How to Make a Great LinkedIn Video

You don’t need fancy gear. Your phone is enough. Here’s how to get started:

1. Plan Your Message

• What do you want people to know?
• What problem are you solving?
• Keep it simple. One idea per video.

2. Keep It Short and Sweet

• Aim for 30-90 seconds.
• Get to the point fast.
• Use simple words.

3. Show Your Face

• People connect with people.
• Smile and look at the camera.

4. Use Clear Sound

• Record in a quiet place.
• Speak clearly.

5. Add Captions

• Many people watch videos with the sound off.
• Captions help everyone understand your message.

6. End with a Call to Action

• Tell viewers what to do next.
• Example: “Connect with me for more tips!” or “Visit our website to learn more.”

How to Post a Video on LinkedIn

It’s easy:

1. Click “Start a post” at the top of your LinkedIn feed.
2. Click the video icon.
3. Select your video file.
4. Add a caption and hashtags.
5. Click “Post.”

Want more views? Share your video in groups or send it in a message to your network.

LinkedIn Video Best Practices

To get the best results, follow these tips:

• Use keywords: Add words like “Video LinkedIn” in your title and description. This helps people find your video.
• Create a catchy thumbnail: Pick a frame that grabs attention.
• Optimize your transcript: Add a transcript with keywords. This helps with search and accessibility.
• Check your metrics: See how many people watch, like, and comment. Learn what works and do more of it.
• Promote your video: Share it on other platforms, in emails, and on your website.

SEO Tips for LinkedIn Videos

Want your video to show up on Google and LinkedIn search? Here’s how:

• Use your main keyword (“Video LinkedIn”) in the title, description, and tags.
• Write a detailed description with related keywords.
• Add alt text to your video for better accessibility and SEO.
• Use a unique thumbnail to get more clicks.
• Don’t embed the same video in many places-focus on one main page.
• Make sure your video loads fast and looks good on mobile devices.

Video Landing Pages: How Top Brands Do It

Many companies use videos on their landing pages to boost results:

• Dropbox: Uses a short video to explain what they do. Simple page, clear call to action.
• Slack: Shows an animated video to make their tool easy to understand.
• Shopify: Shares real stories from users, building trust.
• Nike: Inspires action with high-energy video and a “Shop Now” button.

What do these pages have in common?

• The video is front and center.
• The message is clear.
• There’s one main call to action.

You can do this too. Put your video at the top of your LinkedIn page or website. Make it clear what you want viewers to do next.

Common Mistakes to Avoid

• Videos that are too long: People lose interest. Keep it short.
• No captions: Many people watch without sound.
• No call to action: Always tell viewers what to do next.
• Poor lighting or sound: If people can’t see or hear you, they’ll scroll past.
• No keywords: If you skip keywords, fewer people will find your video.

Frequently Asked Questions

Q: Can I use LinkedIn video for ads?
A: Yes! LinkedIn video ads can target your ideal audience and drive more leads.

Q: How often should I post videos?
A: Start with once a week. Consistency is key.

Q: What’s the best time to post?
A: Try mornings or lunch hours on weekdays. Test and see what works for your audience.

Q: Do I need a script?
A: Yes, even a simple outline helps you stay on track.

Ready to Stand Out with Video on LinkedIn?

Video is the fastest way to connect, build trust, and grow on LinkedIn. Whether you’re a job seeker, business owner, or company, video can help you reach your goals.

Do you want help making your LinkedIn videos shine? Do you need a landing page that converts visitors into clients? Contact us today for expert video and LinkedIn consulting.