A business house while implementing their viral marketing campaign to communicate with their target audience cannot ignore video sharing sites especially YouTube which grown into the most widely viewed site in the web. YouTube has a viewership of more than 800 million users and they watch a combined time of more than 3 billion hours of videos in a month. YouTube viral marketing campaign to be successful you need good planning and understanding as to what type of video pertaining to your business will work on this platform and attract more users. Increase in the viewership means that your video is well liked by the audience, it is being shared among the users, and it is going viral.
The main thing while implementing a YouTube viral marketing campaign it is imperative that you should understand your audience. There is a common belief that in YouTube if your video were not funny it would not go viral. If you understand the audience and post a video with contents, which is educational, entertaining, relates to your customers then they will definitely watch the video, and share it among other users to make it viral. In order to make your video go viral you need not connect with the entire users in YouTube but engaging with the right kind of audience will automatically make it go viral.
In YouTube the maximum videos which is viewed by users are HOW TO videos. So when implementing a viral marketing campaign prepares a how to video related to your business by sharing your expertise. This will help in building a solid foundation and gain hood trust and relation with the audience, which will help in spreading your future videos. Even though YouTube has a worldwide reach it is important that the viral marketing campaign should also be launched for your local audience and different demographic areas. Measuring your efforts of your YouTube viral marketing campaign is as important as launching it. You can use YouTube analytics to assess the effort of your marketing campaign by measuring the data’s such as views, retention, viewer source, subscribers and so on.