What Are the Latest Trends in Snapchat Marketing?
Snapchat continues evolving as a marketing platform with new ad products, targeting capabilities, and AR technologies. For brands active on Snapchat, keeping up with the latest trends is key to staying relevant and cutting-edge. Here are some of the most notable Snapchat marketing trends right now:
More Interactive Ad Formats
Snapchat now features more interactive ad units like App Stories, Snap Minis, and AR try-on experiences that drive higher engagement by making ads participatory. Brands are moving beyond static images.
Shoppable Posts
Shoppable Snaps allow brands to tag retail products for users to easily swipe up and purchase without leaving the app. Direct in-app commerce is accelerating.
Behind-the-Scenes Content
Snapchat Stories giving raw, candid looks at real brand offices, employees, processes and events perform well. Brands are pulling back the curtain to build connections.
Branded Augmented Reality
AR-enabled Sponsored Lenses that implement face-tracking, object recognition and 3D animation provide immersive brand experiences. Adoption is up 206% year-over-year.
Local Targeting
Geofilters, context cards and interest/demo targeting makes Snapchat advertising more locally relevant. Brands hyper-target store visitors and events.
First-Person Creation Tools
Brands use Snapchat Creative Kit tools to easily turn customer Snaps into polished video ads. User-generated content performs well.
More Video Advertising
Six-second Commercials and Story Ads blend into the Stories UI for natural video ads. Brands are allocating more media budgets to video on Snapchat.
Influencer Marketing
Brand collaborations with Snapchat influencers and creators allow sponsored experiences that feel native and authentic to the platform.
Direct Response
Optimizing Calls-to-Action in Lenses, Commercials and Story Ads for conversions helps brands track and improve direct response from Snapchat.
URL Sharing
Adding links, URLs and swipe up functionality to Snaps and Stories boosts traffic to external websites and brand destinations.
In summary, creativity, participation and shopping are rising Snapchat marketing trends as brands move beyond basic filters into interactive experiences.
Leveraging what makes Snapchat unique keeps brands from feeling stale.