What Are the Latest Trends in TikTok Marketing?
As TikTok continues maturing as a marketing platform, new ad products, targeting capabilities, and creative tools keep emerging. For brands on TikTok, keeping up with the latest trends is key to sticking out and optimizing campaigns.
Here are some of the most notable TikTok marketing trends right now:
More Brand Partnerships
Co-branded collaborations between big brands and top TikTok creators allow for innovative content that engages followers. Brand sponsorships are increasing.
Shoppable Video
TikTok’s shoppable video features allow brands to easily tag and showcase products that viewers can tap to purchase in-app. Retail marketing is accelerating.
Behind-the-Scenes Content
TikTokers respond well to raw, candid BTS glimpses at real brand offices, employees, operations and events that pull back the curtain.
Branded Effects and Filters
AR effects and branded lenses/filters provide interactive experiences for audiences to actively engage with while associating the experience with the brand.
Influencer Marketing
Working with niche TikTok influencers allows brands to tap into creators’ audiences with content that feels genuine to the platform.
User-Generated Content
Brands leverage TikTok users themselves as creators by inspiring UGC video content around branded hashtags, effects and campaigns.
Niche Community Targeting
Interest, behavioral and remarketing tools allow brands to zero-in on tailored audience segments within niche communities relevant to their offerings.
Adapted Ad Content
To feel native, brands adapt TikTok ad creative to match the casual vertical video styles and formats embraced by users rather than repurposing existing assets.
Local Targeting
Geo-targeting combined with awareness ads help brands reach and convert foot traffic among TikTok’s highly mobile audience.
Behind-the-Music Content
TikTok users respond well to “behind-the-music” style videos that showcase behind-the-scenes looks at brands through employees and processes.
In summary, authenticity, participation and shopping continue rising as essential TikTok marketing trends as creative tools enable brands to craft unique experiences versus just decorate feeds.