Where Can You Find High Value Clients for SEO?
For SEO agencies and consultants looking to grow their business, identifying and winning high value clients is critical. But where exactly can you find these premium clients that have the budgets, needs and potential to deliver big long-term contracts?
Here are some of the best places to prospect for ideal SEO clients:
Local Small Business Directories
Small business directories like Chamber of Commerce listings provide an amazing source to find established local companies ripe for SEO services.
Cross reference different directories for common small businesses in your town or city. Target ones in healthcare, real estate, legal services and other lucrative niches.
Industry Association Memberships
Join relevant professional associations for access to their member directories. For example, a local real estate investors association can connect you with high potential real estate agents.
A restaurant association opens up prospects in the food industry. Join groups aligned with who you want to serve.
Business Indexes
Indexes like Hoovers, Manta and Crunchbase allow you to search for companies based on location, industry, size and other filters.
Look for fast-growing SMBs or funded startups that may have healthy marketing budgets. You can identify quality prospects that meet your criteria.
Website Traffic Analytics
Use Alexa and SimilarWeb to analyze website traffic and engagement metrics for companies you want to target.
Businesses investing in ads or content but underperforming in organic search make great prospects. Pitch SEO to capture their lost organic traffic.
Website Source Code
Analyze a company’s website source code to detect signs of untapped SEO potential and technical issues holding them back. If code indicates a lack of optimization, they likely need your help claiming organic visibility.
Google Keyword Planner
spies us competition and search interest for target client keywords using Google’s free keyword planning tool. High search volume and competitor paid ads for a company’s main keywords signal opportunity to pitch SEO services.
Look for Recent News and Events
Utilize tools like BuzzSumo and Mention to identify companies frequently in the news or that have recently launched new products, bought other brands, taken on funding, etc.
Pitch SEO and content promotion to capitalize on this news cycle and momentum.
Business Social Media
Monitor social media discussions around clients you hope to land. Companies promoting content and products but lacking engagement may need your social media marketing skills to improve ROI.
Website Design Firm Partnerships
Partner with web design agencies to capture clients needing SEO after a site redesign. Offer discounted SEO services bundled with design projects to provide full digital marketing solutions.
Competitor Analysis
Research the SEO strategies of competitors to identify clients they already work with. These companies are proven to invest in optimization, making them viable prospects. Counter-pitch them on working with you instead.
In summary, prime SEO prospects exist across various online business directories, indexes, social media, websites, and keyword tools.
Use these resources to search for growing companies in lucrative industries with indicators of untapped organic visibility and traffic. Pitch SEO as the missing puzzle piece to amplify their digital marketing success.
With persistence and compelling outreach, you can continually build a pipeline of ideal SEO clients.