Who Can Benefit from Snapchat Marketing?
With over 300 million daily active users, mostly under age 35, Snapchat presents huge potential for certain brands. But its model confusing some marketers. So who can truly benefit from investing in Snapchat as part of their strategy?
Younger-Skewing Brands
Brands targeting Millennial and Gen Z shoppers have an aligned audience on Snapchat. Over 90% of users are under 35. It provides direct access to valuable younger demos.
Creative Brands
Brands wanting to showcase creativity, humor and behind-the-scenes personality thrive on Snapchat versus overly polished platforms. Snapchat rewards authenticity.
Visual Brands
Brands with strong visual identities and aesthetics benefit from Snapchat’s emphasis on video, images and Stories. It’s ideal for eye-catching demos.
Events or Live Activations
Brands hosting conferences, trade shows or pop-up events successfully leverage Snapchat’s on-the-ground capabilities via Lenses, Filters and Stories.
Viral Campaigns
Snapchat’s engaged young user base makes it primed for brands wanting to launch viral social campaigns and capitalize on sharing.
Geofilter Sponsorships
Brands wanting mass local awareness sponsor custom Geofilters for specific events, store openings or campaigns. Filters drive foot traffic.
Gaming Brands
Mobile gaming companies target Snapchat’s sizeable gaming audience through creative ad units like Snap Minis built for playful interaction.
QSRs and Restaurants
Quick service and casual dining brands advertise affordable deals and coupons via Sponsored Lenses, Filters and Commercials to drive visits.
Specialized B2B Brands
Certain B2B brands offering creative products engage niche professional users like designers and developers who are on the platform.
Retail and eCommerce
Online and brick-and-mortar retail brands showcase new arrivals via shoppable Showcases and influence browsing/purchasing among Snapchat’s young users.
While Snapchat may not suit every brand equally, those wanting to forge fun connections around creativity, behind-the-scenes access and viral sharing are finding tangible marketing ROI specific to Snapchat.
The right match means serious results.