Who Can Help You Get High Value Clients for Social Media Marketing?
For social media marketing agencies and consultants looking to land big ticket clients, you can’t do it alone.
Building relationships and leveraging partnerships is key. But who specifically can assist with referring or introducing you to premium prospects that will pay for managing their social media presence?
Existing Happy Clients
Satisfied clients who are seeing results from your services currently are the best resource. Offer rewards for referrals.
Ask them to share case studies with their network and provide introductions to contacts that could be a fit.
Web Designers and Developers
Partner with web design firms to capture clients needing social media marketing after website projects complete. Offer revenue share or discounts on social media services as part of their web packages.
Digital Marketing Peers
Fellow digital marketers in complimentary services like SEO, PPC, email marketing, etc. Make reciprocal referral agreements where you exchange quality introductions to each other’s ideal client types.
PR and Media Relations Firms
PR pros have relationships with brands who need social media marketing. Negotiate referral partnerships where you exchange client introductions. Co-promote services to new prospects.
Branding and Design Agencies
Creative agencies guide clients on branding and design who then need social media marketing. Partner to offer branding, design and social media bundles. Co-present workshops or webinars.
Startup Incubators and Accelerators
Incubators and accelerators nurture startups who need social media help launching. Contact local ones to explore partnerships where you provide discounted or pro bono social services in exchange for referral pipeline of graduating startups.
Coworking Space Owners
Coworking spaces house all types of businesses. Offer the space free social media audits or management workshops in exchange for being able to pitch members on your services.
Business Associations
Local associations like Chambers, business alliances, SCORE chapters, BNI groups, etc. provide access to many prospects. Join and sponsor events to build relationships with social media needs.
Local Radio and TV
Pitch expertise segments on local radio/TV targeting entrepreneurs and small business owners. Position yourself as the go-to social media marketing pro in your city.
Industry Influencers
Reaching out to top industry bloggers, podcasters, experts and influencers to be a guest or contribute content associates you with key voices their audience trusts.
Meetup and Event Organizers
Events like networking mixers, local conferences, seminars, etc. attract potential social media clients. Offer expertise in exchange for promoting your services to attendees.
CRM and Sales Enablement Tools
Platforms like Salesforce, HubSpot, Mailchimp, etc. Serve companies needing social media integration. Explore listing your agency in their partner/app marketplaces.
Facebook Groups
Join and actively engage in Facebook Groups related to entrepreneurs, marketing, and social media. Provide value by answering questions. Group admins can refer members to your services.
LinkedIn Sales Navigator
Use LinkedIn Sales Navigator features to connect with heads of marketing, CEOs, founders and business owners. Send InMails pitching your social media expertise.
Previous Employers
Past companies you worked for likely have new marketing staff since you left. Introduce yourself and offer free audits or advice to get them on as a client.
In summary to get “Who Can Help You Get High Value Clients for Social Media Marketing” you need to get well-connected strategic partners in complementary services along with proactive networking both online and locally offer avenues to procure high value social media marketing clients.
Your mission is building relationships first rather than overt self-promotion. Patience and playing the long game leads to big rewards.