Who Should Venture Capitalists Hire for Digital Marketing?
For venture capital firms looking to optimize their portfolio companies’ digital marketing, hiring the right specialists and agencies is key. But with the wide array of digital marketing services available, who should VCs bring on board to support their startup investments?
Here are the top roles and experts VCs should hire:
SEO Agency
An experienced SEO agency that can optimize portfolio company websites, content and technical elements to improve organic search visibility and traffic. This will help get their brand name and offerings in front of motivated searchers.
Paid Search Manager
A PPC manager who sets up and manages paid search and shopping campaigns across Google, Bing and Amazon. This drives targeted website traffic and sales from valuable keywords.
Email Marketing Firm
An email service provider or consultant to build out effective lead nurturing sequences, promotions and newsletters to turn website visitors into loyal customers.
Social Media Manager
A social media expert who specializes in crafting brand messaging and community engagement on platforms like Facebook, Instagram, Twitter, LinkedIn and TikTok.
Content Marketing Agency
A content marketing agency that can create compelling blogs, videos, and other formats that attract visitors, build brand authority, and convert leads.
Conversion Rate Optimizer
A CRO specialist who can analyze website performance metrics and make changes to pages and funnels that lift conversion rates.
Reputation Management
A reputation management service to monitor online brand mentions and reviews. This safeguards portfolio company brands and provides issues response assistance.
Graphic Designer
A strong graphic designer to produce branded visual assets, ads, and digital content that represents portfolio brands in a professional light with visual cohesion.
Videographer
A skilled video producer to script and develop a range of marketing videos from commercials to tutorials and testimonials for engaging today’s online audiences.
Analytics Manager
An analytics expert who can leverage data to uncover website traffic trends, acquisition sources, engagement patterns and digital ROI to optimize efforts.
In summary, venture capital firms need a holistic digital marketing team combining creative talent and analytical discipline.
Assembling a roster of specialists in key functions allows comprehensive and integrated digital promotion for portfolio companies at various stages.