Writing a tweet for inbound marketing ‘s not hard once you master the art. Hard to believe but it is a fact that there are still many business houses out there that are not conversant with the social media usage.
Social media are becoming terribly familiar with the passage of each day, and it is time businesses recognized its importance in marketing.
Experts opine that social media is evolving at a rapid pace and leave behind any business that didn’t immediately jump on the bandwagon.
Twitter can be leveraged the best in combination with an inbound marketing strategy. It is suggested that you apply the 80/20 rule to your social media sharing and Twitter in particular.
The 80/20 rule stipulates that only 20% of your posts should be about you and what your company does –and the remaining 80% should be general content that is of interest to your community regardless whether you created it or are sharing it from another source.
Bearing in mind the 80/20 rule, you have to balance your Twitter account to make it more “inbound.”
Impart to your tweets some personality, and keep the polite tone stay consistent across all platforms. This will lend your company a genuine quality that will help your followers personally relate to your brand.
Prospective customers will be at greater ease interacting with your brand, and over time, develop faith and loyalty. Never forget that customers purchase more from companies they trust and feel an ineffable connection with.
Businesses, which succeed online adopt a personal approach to Twitter. Having a person or group of people designated to create and publish content for Twitter helps build a consistent voice for your company.
Providing your company a human face on Twitter can also help increase engagement. Different companies have created fake employees (usually cartoons) that become their voice on Twitter.
Learn to write a tweet with the perfect 80/20 balance, and you will help your inbound marketing. Post as frequently as possible – almost daily.
When customers look for your Twitter account and just see a bunch of posts you’ve written, you will create a deep impact and make your brand unforgettable.
Avoid blatant sales messages. People will feel frustrated with a self-centered person and will refuse to follow him/her. A Twitter account that exists only to promote the company will prove unhelpful and defeat the purpose.
To build a Twitter following that vastly supports your inbound marketing efforts, you must do more than just post – you need to post and share things that appeal to your target audience.