One of the trend that is growing fast online is video marketing. With a video, it is easier to create a content that has better quality and is more original and genuine. On top of this, most people prefer to watch videos instead of reading texts particularly where it is done in a correct manner. There are several tips that you can use to ensure success when promoting your products on YouTube.
YouTube is no longer meant for watching the funny video. It can be used as a powerful promotional and SEO tool. In fact, what most people don’t realize is that it is the second biggest search engine. Where you know how to use it properly, you can leverage more sales or even make you brand known worldwide.
Where you intend to reap in the benefit of YouTube, you should begin by learning what works on the internet and what doesn’t. Spend time watching the popular videos and try to figure out why they are more popular. Search those videos that have more views, high ratings and comments in a particular market segment. Ensure that you use humor. According to research, humor is among the best selling products and the most popular videos are those which are humorous. Look for ways to install humor in the product’s message. Avoid creating a video whose role is simply to advertise. Instead, offer something that will add value to the viewers, whether information or entertainment. For instance, you can create a ‘How To’ video detailing how a particular product is used. Avoid telling people to buy the staff after watching the video. Instead, refer them to the home of your brand such as website or blog.
Ensure that you use keywords throughout the video optimization process. This is will assist people to find the video, particularly where you put the keyword in the title, tags and description. You can make use of the Google Tool to get some keyword variations in order to have additional tags. You can also get research some popular video’s keyword and copy the listed tag. This will increase the likelihood of your video being listed under the ‘suggestions’ to the viewers. Try to use the best image of a thumbnail in order to get more attention.
Before you can upload any video, try to customize the channel (profile) to give it a beautiful look. Include your personal information as well as a link to your website. Include a URL to your description. The beginning of the video should have a ‘’http: //’’ to enable viewers know and visit your website. Ask for the views of those who watch the video. You can ask them to rate the video. Alternatively, inform them on where to find you whether it is Facebook, Twitter or blog. You can also ask your viewers to share it with their friends or even embed it on their site. Encourage the viewers to post their comments or check out your channel. Avoid spamming videos but look for those that are close to yours and are popular then post yours as a reply to them.