Running a small business is always challenging and if you have budget restrictions, it becomes all the more difficult. The best way to combat this challenge is to opt for online marketing options that are relatively cheaper. A sound online marketing strategy can help your small business to grow because millions of people spend more than seven hours on the Internet, everyday. Most small businesses forget that the most important reason for being online is their website. It’s your online store front and is treated the same way you treat your office. Ignoring your website may end up losing countless customers who otherwise would have done business with you. Twitter is one such marketing platform where the viewership is increasing day by day. You don’t have to spend millions on advertisement that might go unnoticed but simply make your business available online where people would be attracted to it. Some of the best Twitter marketing strategies to become successful are as follows:
Describing your target audience:
You should clearly describe in detail the target audience you are looking for in Twitter and create a customer base of the people who spend time on Twitter or other social media platforms.
Know your goals:
Its immaterial how many followers you have on Twitter, what is important is whom you are connected with that determines the success of your business. You may have more than 50,000 followers in Twitter but it does not always result in re-tweets and website visits. So it is very important to know how Twitter’s success is measured.
Twitter role:
First, we should understand where Twitter fits in with our online marketing strategy. Twitter is a social networking and communications tool which connects to customers, prospects, marketing partners, and so on. It helps in applying monitoring and engagement resources, establishing a social media policy, workflow management, and reporting.
Twitter tool tactics:
Before applying useful tactics in Twitter you should have a firm grasp of the above three steps. If you concentrate on just popularity without a plan, your effort and investment will go in vain. Some of the tactics’, which can be used regardless of the audience, overall plans and goals are:
- Well designed and optimized Twitter page. Your optimization should focus on becoming in the top ranks of the result page using the target key word. With search engine optimization, you get more than 50% in targeted traffic which can be converted to leads.
- Build a target profile for Twitter audiences by focusing on the “about us” page that is essential. “About us” page should be used as a marketing tool to sell your brand.
- Ask questions to followers and answer them in blog posts. Adding a blog helps you to update your website regularly and enables you to address issues your clients might be having and they will associate you as an authority for your products and will buy from you.
- Linking the Twitter account with other social media sites like YouTube and Facebook or a blog. Your website should be navigable so that customers can navigate to other pages or social media sites.
- Linking quality and creatively written resources using hash tags. The ability to generate good content is a good way to build trust and loyalty among your customers and if properly implemented is an excellent way to market your services to a wide range of customers.
- Scheduling real person chats on topics which is relevant to your offering so that it attracts new followers to your brand. The company should be sociable because millions of people are glued to social media sites and creating a presence is another way to promote your business.
- Twitter handle should be posted in all places where the website address is posted. Pay attention to other social media sites like Facebook and Google Plus. Join groups that are important for your business and participate in discussions.
- Create a Twitter list of the target audience and ask followers to recommend people who belong to the same segment.
Tweet once and measure twice.
Measurement using Twitter can be a tricky affair when identifying customers and it should be an ongoing affair in order to achieve the goal. Depending on the brand measurement tools and data points should be implanted.
Your Turn:
What is your Twitter marketing strategy on a tight budget?We’d love to hear your thoughts.