There is no denying that Twitter is hugely popular and some of the statistics are truly stunning. Business organizations will have to be present on Twitter if they do not want to lose sales to their competitors.
- There are more than 554,000,000 active users on Twitter
- Nearly 460,000 users sign up for Twitter every passing day
- There are a whopping 400 million tweets a day
- This means, there are 9,000 tweets per second
Here are three additional compelling reasons why your business should be on Twitter:
- Your competitors have already started using twitter as it provides an innovative way promote your brand and connect with people. Twitter itself admits that ‘everyday millions of people use Twitter to create, discover and share ideas with others’. Connecting with prospective and existing customer is the principal reason why you should use twitter for your business. You will be able to connect with your clients as they are predominantly using twitter. If your customers have problems, you can solve them on Twitter. You will get valuable customer feedback to improve your brand/products.
- Twitter provides a great opportunity to listen to your customers. You ca effectively promote your brand on twitter. This is essential as nobody would wish to talk to a logo unless it is a famous brand. More than all else, you should connect with a person and not an image. You can also give latest updates on twitter about your company by tweeting. Twitter enables you to market your product or services to a large audience and the best part about Twitter is FREE. You have to pay only if you plan to hire someone to run your twitter account.
- Twitter can be a fabulous marketing tool. You can tweet about launch of new products, discount packages and coupons codes that would boost your sales. Generally, clients will tweet you back for more information regarding your offer. What everyone loves is a bargain offer. You can build customer loyalty and keep enlarging your set of followers – all in one place. If you succeed in increasing your popularity on Twitter, you will realize how viral twitter can be. You can also use Twitter search to spy on your competitors.