Please know that a whopping 200 million users are sending out micro-blogs with each passing day and that should speak volumes about the importance of Twitter for business promotion.
Twitter can be an enormously powerful marketing tool for businesses regardless of their size and scale of operations. You must also understand that it costs very little to market your product on Twitter.
As stated earlier, Twitter has millions of users and more and more people are joining it every day. This makes Twitter an ideal places to find potential customers. Businesses catering to a niche market or local businesses can use Twitter to connect with them.
Apart from prospective customers, businesses can also connect with their existing customers and purposefully interact with them. Businesses can acquire pertinent information about how their business or brand is being perceived in the market.
Once you have adequate number of followers on Twitter, you must build a positive relationship with them to promote your business. For this, you should post updates and tweets that your customers would find interesting and informative.
However, avoid sending out far too many tweets at short intervals, as such an activity could be deemed as spam.
You will have to use Twitter to create brand awareness. Businesses that wish more people to know about their products and/or brand can use Twitter quite effectively. It may be preferable to create a personal profile first and then create a profile for your business.
Once you have created an attention-grabbing profile for your business, you can use the Twitter account to introduce new products under your brand. New products, especially those that your customers will find interesting and useful, can be launched through Twitter. This will be more cost-effective and rewarding than traditional advertisements.
News travels faster through Twitter than it does through radio or TV or any other communication channel. You can thus use your Twitter account to make important announcements and share any news about your business segment.
One of the impactful ways to inform your customers about any special discounts and promotional is to post a tweet about it.
Twitter can be an equally efficient tool for gathering customer feedback about your products and services. This can help you improve the quality of your products/services. Besides, keeping a tab on Twitter conversations involving your brand can help you manage your online reputation in an effective manner.