Effective communications capabilities is critical for the success of any politician – more so, in democratic countries.
Twitter technology is a convenient microblogging site that can help politicians to quickly and succinctly communicate messages and make their social media presence felt.
Busy politicians will also find comfortable mobile technology that now dominates the marketplace that was once ruled by pagers and flip phones to spread information.
Today’s communication platforms include an array of social media channels that furnish countless opportunities to make yourself heard and for politicians Twitter is the most convenient of all. Here are 5 simple reasons why politicians need to be on Twitter:
- Twitter enables users to send short impactful messages to make their points, limited by the 140 character maximum message length. Politicians are increasingly realizing the power of Twitter and are now taking to Twitter with their messages. Twitter encourages participation among users who feel empowered by the relationship through which Twitter helps them establish with their political leaders.
- Sending short messages on Twitter is easy and simple and politicians need not hack their brains like while writing an article or a blog. People expect instant political reactions for every development and are not willing to wait to view the TV news or the morning newspapers. It is in this context that Twitter becomes highly helpful to politicians.
- Given the fact that precise and concise communications seem to fit seamlessly with busy modern lifestyles, Twitter serves political leaders effectively, enabling them to land messages efficiently and almost instantly. Crafting of 140 character Tweets is easily accomplished within minutes, and the platform allows politicians to Tweet regularly without interfering with their official responsibilities.
- Twitter is a fabulous blessing for the politicians as it offers a large captive audience. Delivering messages is a key component of political success, particularly gathering support during election campaigns and building consensus around leadership decisions. Twitter proves a fit platform for leaders, enabling them to instantly connect with more than 200 million users worldwide.
- Election campaign managers and political leaders continually strive to make a powerful impact while conserving resources. Advertising and other forms of communication are expensive for politicians especially when compared to a no-cost social media platform like Twitter that actually connects with constituents more efficiently than high-priced ads. The return on investment of using Twitter is impossible to beat.
Though Twitter may apparently look like an unusual platform to find success in the long-winding and verbose world of politics, Twitter is actually proving to be a valuable asset for politicians.