There are many reasons why you should be monitoring your brand on Twitter. Please know that nearly 7.0% of all public brand mentions on social media happen on Twitter.
Professionals suggest that Twitter is the battleground on which your social reputation is made or marred.
Twitter is a social media platform that gives business houses an incredible opportunity to engage with your customers and build your brands. But just tweeting out a bunch of sporadic comments and links will not carry you far.
To be actually effective on Twitter, business owners have to intently listen to the online conversation about their brand, monitor the results of their tweeting efforts, and tweak out tweets as necessary.
Backtweets are a simple way to search for links to your website or content on Twitter. Within seconds, a Backtweets link search will reveal to you who’s talking about and linking to your brand and content. While the Backtweets free account merely provide the link search, the Pro account allows you to receive e-mail notifications as well.
On Twitter, there is constant stream of information flowing every second of every day. Twitter Search keeps you from losing yourself in tweets by helping you search and filter Twitter in real time. Much like Google, Twitter Search lets you perform highly advanced searches.
Monitter is a search tool that allows you to monitor a set of keywords on Twitter. You can also search for more than one keyword. Monniter will offer a clean, multi-column view and you can even narrow your search to a particular geographic location if you wish.
Twilert is a free Web app that sends you regular e-mail updates of tweets containing your brand, product, service, or keyword. This is like Google Alerts, on Twitter.
Tweetbeep keeps track of conversations that mention you, your products or your company and sends you hourly updates by e-mail. You can even keep track of who is sharing links to your website or blog.
Giving customer service over Twitter is becoming a necessary part of a brand’s social media presence. Engage with any customers directly mentioning your brand using your Twitter handle, whether it’s positive or negative, and listen to what people are saying about your company. If you show a human face, it will only help your reputation and foster a deeper loyalty in your brand.
It is important to track all variations and likely misspellings of your brand name too. Followers are not so meticulous about getting your company’s name right. Again, make sure you’re monitoring all mentions of your brand name not just direct mentions, to keep a tab on your brand reputation.
Nice info. Thanks for sharing.