Companies that are successful know who their customers are. Marketers usually use different types of tactics involving sales and that depend on who their customer is. There are companies that market their products or services to other companies, while there are those who market to different people. B2B or better yet known as business to business marketing is a term to describe the procedure of business selling to other businesses as well, rather than to people. Engaging in B2B Facebook marketing can do a lot of wonders to your business, but by learning how other brands commit mistakes will also help you become successful.
The arrival of social media, digital media and different channels online make B2B marketers have more options. It’s easy to maximize your budget for marketing and awareness of the people about your brand using social media such as Facebook. But there is also a bigger chance of committing mistakes as other companies do. Learning some of the common mistakes can help you avoid them.
- Broadcasting
Facebook is not about broadcasting, it’s about providing information to the users. It is all about making an informative campaign through socializing with other members/community. Broadcasting your content may be one of the worse things that businesses continuously make using Facebook. Engaging with Facebook users is so important and the users need to feel your genuine heart to be able to engage with you.
- Disregard the terms of service provided by Facebook management
According to Facebook management, business profiles is a no no because business users must set up a page and not a profile. If you will make a profile for your business instead of making a page, you are violating their terms of service. Facebook has the right to cut off your profile if they saw that you are collecting more friends quickly than usual. You should also be wise in using Facebook for your business activity. You can make a page that will make people engage and like your page but in a legitimate manner.
- Selling in a non-stop manner
Constant selling is one of the violations that you can make in Facebook if you are practicing B2B. You should also provide useful contents to Facebook members other than selling your brand. You also need to put spice to their page and give them relevant and useful content as well. You should consider giving other Facebook members relevant news, helpful solutions to trending concerns and you can also give promos to your fans to spice up your page.
- Forgetting your plan and why you started
It’s important to always keep in mind that becoming successful in B2B using Facebook will not happen overnight. You need to make an effort in managing your account and make sure that you will fit and lead on even if you are in the midst of stiff competition. Aside from the social marketing campaigns that you have, you also need to make your followers feel that you are genuine with your motive.