It is indeed a fact that B2B marketers consider LinkedIn the most effective social network for content sharing.
LinkedIn is a business-oriented social network, used for professional networking, job search, industry content, etc. Although several new social platforms have emerged, LinkedIn continues to dominate in the business world.
A high percentage of business-to-business (B2B) marketers confirm that they use LinkedIn to distribute content. Even Twitter and Facebook, which often dominates every social ranking, come in second and third.
It is also reported that most B2B marketers turned to LinkedIn more often than other social media sites for marketing news.
Corporate subscribers rely on LinkedIn for the exact data and analysis they need to make critical business decisions.
Though there are many social media platforms that are very popular for this, LinkedIn tops the list. LinkedIn is already used by your competitors for their digital marketing campaigns. Please be aware that LinkedIn has the social media marketing value that your competitors might be exploiting for their online B2B marketing campaigns.
About 70% of corporate houses are using LinkedIn in order to build social and personal linkages for their B2B business.
You can use LinkedIn not only for your B2B marketing but also as a social marketing tool for establishing a relationship with your customers. Because professionals are using LinkedIn, the consumers are increasingly relying on LinkedIn for buying products and services.
Please bear in mind that your competitors might already be aggressively undertaking social selling using LinkedIn, and you may be lagging behind in the race. Learn to use LinkedIn as a social sharing tool and boost your business reputation online.
You can almost effortlessly make your business popular amongst the social media community by optimizing your LinkedIn business profile and following up leads. Remember that a whopping 70% of the LinkedIn users are checking out the other users’ profile. You can use the LinkedIn feature on Who Has Viewed Your Profile to identify target leads and know the LinkedIn users that might be interested in your business.
Use LinkedIn to share your business and brand with others and build your authority within a particular niche. By using the LinkedIn Groups feature, participate in the discussion and share your expertise to grow your business reputation.
Use the LinkedIn Premium in order to strengthen your ability to source out contact information and search for potential leads. You might as well use this feature instead using the free LinkedIn option that understandably has limited social marketing advantages.
This step will yield improved results in growing your social media community network and enhance your business contacts.