LinkedIn is a business-oriented social media site and LinkedIn connections can introduce you to business influencers and potential customers. Of all social media sites, your business should select LinkedIn because “It’s better to be the best connected than the most connected.”Benefits of LinkedIn for business marketings is immense.
A personal LinkedIn profile can be compared to an online resume or digital business card and you should create your LinkedIn profile bearing this in mind.
You can effortlessly attract and manage your connections and optimally exploit your professional online presence provided you are proficient with LinkedIn marketing strategies.
There are several standard features that are available with a free LinkedIn account. More advanced features are available if you upgrade to one of the premium accounts.
Make sure to use appropriate keywords and key phrases in you heading as well as title. Your LinkedIn title is indeed important for being easily findable for a LinkedIn search. You LinkedIn heading is a valuable opportunity for highlighting your skills, areas of expertise and your market.
To optimize your benefit from LinkedIn, you should import all of your online and offline business contacts into it. You should also be diligent about making regular updates.
Please know that LinkedIn offers the facility to link your personal profile to up to three websites or pages, including your company website, personal website or blog.
If this is done rightly, you can have those links attached to your chosen keyword phrases, thereby further improving your search engine optimization (SEO).
Make it a point to personally welcome and acknowledge all your new connections. This strategy is very valuable for developing relationships and standing apart from others who are merely collecting connections.
Go one step further and add videos to your profile to infuse life into it. You have two applications for adding video to your LinkedIn profile – the Google Presentations app and the SlideShare app.
Tag your connections so that you can share purposeful information and build value over time. This is a unique way to build mutually beneficial relationships that will serve you well. Try to use tags to filter connections for high value interactions. You can also periodically update your CRM with data from LinkedIn.
Your Turn:
What is your LinkedIn marketing strategy ? We’d love to hear your thoughts.