Local Search Optimization is becoming all-important in a lot of businesses’ online marketing strategy now a day’s. With all major search engines (Google, MSN, Yahoo, ASK, AOL) allowing clean optimized local search results, businesses can not afford NOT to invest into local search optimization strategies. Search Engines such as Google make it very simple for businesses to submit their websites into its local search index, consequently you will be able to come up with a lot of companies capitalizing of local search services. There is also a lot search engines which primarily concentrate on “Local” such as Super Pages and Local.com. These search engines serve millions of page views a month, which means companies need to measure these secondary avenues of traffic as well because this can lead to increased online visibility. Below are some valuable local search optimization resources you ought to consider before executing your local search strategy.
- Google Maps: http://local.google.com/
- Yahoo! Local: http://local.yahoo.com/
- ASK City: http://city.ask.com/city
- AOL Local Search: http://local.aol.com/aol/localhome
- Live Local: http://local.live.com/
- Local.com: http://www.local.com/
- Super Pages: http://www.superpages.com/
- Yellow Pages: http://www.yellowpages.com/
- Dex Online: http://www.dexonline.com/
- Local Launch: http://www.locallaunch.com/
- Switch Board: http://www.switchboard.com/
- 411.com: http://www.411.com/
- True Local: http://www.truelocal.com/
- City Search: http://www.citysearch.com/
- White Pages: http://www.whitepages.com/
- Zvents: http://www.zvents.com/
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I think it has been very interesting to see the local search algorithm alter over the course of the past several months. It seems as though Google is having a difficult time working out the kinks in the algorithm, but there is no doubt that ranking high in the map results can be a great thing for your business!
Andrew