One of the prime purposes of being in social media is to get more personal contacts and have rewarding engaging conversations with your audience
Regardless of the nature and size of your business, you must provide quality content, encourage deeper connections and improve your social media engagement.
Social media engagement may vary from one social media site to another. Each of the social media site – Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram – has its own characteristics.
Use Facebook to reach out to fans. Is your company organizing an event that is open to the public? Then create a Facebook Event so followers can RSVP and add it to their calendars.
Social media gives companies the ability to easily recognize their customers and fans. Depending on your company’s niche, there are a variety of ways to feature your customers and fans on Facebook.
Twitter is a fascinating microblogging site where you can get personal with your followers. Get creative by using video to connect on Twitter. You can also use Twitter Vine app to send personalized videos. Businesses have discovered many creative uses for Twitter’s Vine app, which lets you to take 6-second video clips.
Use Google+ Circles, Communities and Hangouts to initiate thought-provoking Conversations. Create and share Google+ Circles that your followers will find helpful. The Google+ feature that is mostly under utilized is the ability to share Circles.
Actively participate in LinkedIn Groups. LinkedIn Company Pages can feature up to three groups on their page enabling you to have more people join the group(s). Participating in LinkedIn Groups is a fabulous way to join the discussion in your company’s industry and answer questions.
Use Pinterest to invite others to pin on your boards. Do not restrict your company’s Pinterest boards to just company pins. Collaborate with other users to give your account a more personal touch.
Engage vigorously on Foursquare and use Foursquare to leave tips others will find useful. When a Foursquare user visits a location page, they will also see tips from other users.
Exercise your imagination to get creative with your Hashtag on Instagram. Creating a hashtag and urging users to provide their photos is a smart way to get noticed and be personable on Instagram.