Category: Blogs

Spreading word about your business is easy today, courtesy the internet. It is easy to gain a good reputation for your business with an effective online strategy. However, it is also important that you preserve that positive image by Extending good customer support Monitoring feedback from your customers Use social media effectively  

Regardless of their industry and size, all businesses live and die by their reputation. As your business grows, your managing your brand image becomes more complex. The most important tasks involved in online reputation management are Monitoring feedback on all websites Promoting positive feedback from customers Heeding concerns voiced by your customers

  Having a good strategy for using social media is considered essential to any business today. In addition to that, you also need tools that help you monitor your progress with your ongoing social media campaigns. Social media monitoring tools help you Gather data and monitor feedback from customers Be aware of your competition Effectively… Continue reading Social Media Monitoring Made Easy

    No matter how SEO or SMO friendly your website is, if your content is not worthwhile, you will lose your followers and search rankings just as easily as you gained them. For you marketing strategy to be successful in the long term you content should be Helpful to people Backed with truths Easy… Continue reading An Insider’s Scoop on Why Content Is King

What are “themes”? A theme is defined by search engines as a common topic throughout the site. In an effort to provide their users with more relevant information, search engines developed sophisticated technology that “extracts” site’s themes. This technology allows results to be more focused on the topic searched for. Hint:  Think of themes as your most important… Continue reading Themes and search engine theming

What are ALT tags and why should I use them? ALT tags are tags attached to images on web pages to describe them to site visitors with text browsers or visual impairments. When optimizing a site, webmasters try to include relevant keywords in ALT tags.  Simply stuffing your ALT tags with multiple keywords is considered spam and is… Continue reading HTML Tip: Using ALT And TITLE Attributes

Search engines and Headings Search engines make the logical assumption that the text inside a site’s header tags has special importance. Because web designers use headings to sum up previous ideas or introduce new ones, text within these tags often contains the most significant information on the page.  All three major search engines – Google, Yahoo and MSN –… Continue reading Website SEO Tip: Optimizing Header Tags

Why bother with Meta Tags? Have you heard that search engines no longer use meta tags and that there’s no need to optimize them?  Many years ago, when webmasters were just starting to  learn how to optimize their sites, meta tags were the most important element on a page. Because of excessive spam, search engines eventually phased… Continue reading Using Meta Tags to Optimize Your Website

The Importance of Key Word Proximity Keyword Proximity refers to the distance between two related key terms. Generally speaking, the shorter the distance between two targeted words, the better that page will rank for that “key phrase” in the major search engines, all  other variables being equal.  As an example, consider the heading or title “We sell engines that… Continue reading Keyword Factors: Keyword Proximity, Placement, Prominence

Using keywords in your HTML title Don’t just make your title the name of your company. It’s far more important for a title to contain plenty of targeted keywords. Although you may include your company’s name, including keywords should be your top priority.  So, instead of “Smith Brothers Incorporated,” try “Accounting services from certified CPAs – Smith Brothers Inc.”… Continue reading How To Use HTML Meta Tags-Using keywords in your HTML title