Using keywords in your HTML title
Don’t just make your title the name of your company. It’s far more important for a title to contain plenty of targeted keywords. Although you may include your company’s name, including keywords should be your top priority. So, instead of “Smith Brothers Incorporated,” try “Accounting services from certified CPAs – Smith Brothers Inc.” Though it’s important to include keywords, you shouldn’t just make a list of all the keywords you came up with. Rather, try to include them in a sentence that markets your services. Avoid using common words that search engines are likely to ignore, such as “Internet,” “web,” “best,” etc. Additionally, geography can be very important. Users tend to search with the name of the nearest metropolitan center in the search query. If you only do business in Fort Wayne it should be included in your title. For example: “Accounting services from certified CPAs in Fort Wayne – Smith Brothers Inc.”
Your title’s length
Although all engines allow up to 150 characters, they will only display 80 characters or so in their results listings. To make sure that browsers and search engines display the titles of your pages correctly, limit your title to about 80 characters.