What is an HTML Page Title and why should I use it?
An HTML Title describes the contents of your web page in one sentence. It’s likely to appear in search engines’ results and in bookmarks. It’s also the first thing a search engine’s spider sees on your page. Since your title will be seen by both readers and search engines, it’s particularly important.
Your HTML title looks like this:
<title>Your title here</title>
Your title is the most important part of your page as far as search engines are concerned. Google, Yahoo and MSN also support the title tag and place a lot of importance on keywords that appear inside it.