You must understand what exactly is meant by negative SEO and whether you need to worry about it and what you can do to defend yourself from it. As opposed to using underhand techniques to illegitimately rank your own site higher up search engine results pages (SERPs), negative SEO is about using similar underhanded techniques… Continue reading How to Deal with Negative SEO
Category: Brand Reputation Management
How Online Reputation Management Works
Online reputation is all about what people see on the first page of search results when they perform a search for you or your company. If the search throws up negative comments, adverse reviews or unflattering blog, your reputation is under peril. The most efficient way to protect your online reputation is to get positive… Continue reading How Online Reputation Management Works
How to Boost Your Social Media Marketing Traffic
Social media is one of the greatest boons of this internet age. If used rightly, social media can be a source of an enormous traffic – particularly the type of traffic your business needs. However, social media marketing is somewhat tedious and demands a lot of time-consuming hard work, and usually it takes a few… Continue reading How to Boost Your Social Media Marketing Traffic
Online Brand Reputation Management
Your Brand Reputation may be defined as Customer perception of your company as well as its products and services. If your brand reputation is unflattering, no one will want to deal with your company or buy products/services from you. Succinctly stated – your brand’s reputation can make or mar your company. Just Google your company… Continue reading Online Brand Reputation Management
Social Media Strategy: How to Promote Your Brand
Overpowering social media presence is critically important for all sizes of businesses in today’s age of the Internet. You must create thoughtfully crafted content to attract constant engagement with your clients. The greatest drawback is, brands spend too much time focusing on self-promotion and even grossly misuse social media for blatant selling. This approach is counter-productive… Continue reading Social Media Strategy: How to Promote Your Brand
Tips and Tricks on Managing Your Online Reputation
You must be constantly aware of your business reputation management and take prompt remedial steps once you find your online reputation is under threat. If you don’t, your sedulously built reputation will be imperilled and at times irreparably. Learn to manage your reputation using online resources. Remember that your customers have to feel like you… Continue reading Tips and Tricks on Managing Your Online Reputation
How To Increase Twitter Engagement With TV Audience
Twitter is becoming hugely popular, and it is attempting to position itself in the minds of its millions of users as a platform complimentary to Television. Surveys reveal that nearly 85 percent of active Twitter users are active during primetime TV hours tweet about TV programs. Twitter has revealed details of a data study it… Continue reading How To Increase Twitter Engagement With TV Audience
How to use social media monitoring for market research
Social Media monitoring, though a growing industry, is a rather complex one since it is supported by a number of tools that are used by organizations to make logical interpretations on almost any data types. The complexity arises because there has been a proliferation of different tools that seek to resolve different objectives, and for… Continue reading How to use social media monitoring for market research
How to Use LinkedIn for Online Reputation Management
Online reputation management requires serious work, and when an individual or a company is faced with a situation where their reputation is at stake, they seek a solution by reaching out to Google. They try and seek information about what is being said about them on the internet – either through keywords or catch phrases… Continue reading How to Use LinkedIn for Online Reputation Management
Why You Should Take Online Reputation Management Seriously
Reputation management has all along been recognized as a public relations term – reputation management simply stated means how customers and prospects perceive your brand in the public domain. But the recent advancements made in social media, the Internet, and technology have all catapulted this phrase into a component of the overall marketing plan. The… Continue reading Why You Should Take Online Reputation Management Seriously