Navigating the Mental Tension of Cognitive Dissonance Few psychological phenomena feel as uncomfortable as cognitive dissonance – the mental conflict that arises when we simultaneously hold contradictory beliefs, values or attitudes. Dissonance often emerges when new evidence challenges long-held assumptions, or when we engage in behaviors that don’t align with our sense of self. The… Continue reading The Clash of Thoughts: A Deep Dive into Cognitive Dissonance