Banner ads also dubbed ‘graphic billboards’ that are rectangular and mostly animated are used in web pages for advertising. Marketing professionals use banners for promoting brands and generating website traffic. For channelizing more traffic, we need to use banner ads
- Target traffic
Placing the ads in an irrelevant site or site not related to your field will not bring you traffic from your target market. By placing the banner ads in websites that are frequented by your target audience or specific groups will make you popular and increase your sales.
- Captivating content
The content included in the banners should be attractive and interesting enough to make people click on it and visit your website.
- Banner exchange
Banner exchange is a mutually beneficial relationship, wherein your banner is published in another company’s website or blog and you post their banner in your website. This exchange will increase your credibility among the target market and traffic.
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Some good points made. The point about captivating content is quite an important one, it’s also key to customize your landing pages in accordance to the message on the complementary banner ad.
With banner advertising, though you could get high traffic but the point is that, it is very difficult to convert some of these visitors to sales. And traffic without sales means zero.
I echo free’s statement. I used to advertise using banners and while the traffic to my site did increase, my sales never really did.