Personal marketing plan, succinctly stated, is a marketing plan that you create to promote your brand. Personal marketing plan bestows attention and direction to your job search and lets you get closer to your cherished goal in your life and career.
Lack of a well-defined personal marketing plan will make you go astray unable to figure out what exactly you want to accomplish.
Here are some highly useful suggestions for building your personal marketing plan. Your plan must invariably comprise of:
- Specific job titles you that you wish to pursue
- A well-conceived value proposition statement
- Details of academic and professional qualifications
- Summary of work experience in chronological order
- Employer preferences taking into consideration type of industries, geographic locations, size of company etc
- A comprehensive list of potential employers
Spending time to create this type of personal marketing plan is going to clearly define for you where actually you wish to go.
Simply stated, your personal marketing plan keeps you on track and shows you the way to proceed. You can thereafter speak to recruiters that place aspirants in any of your target companies.
This type of personal marketing plan and approaching the right recruiters hugely helps because most of the types of jobs you are looking for may never get advertised.
Reaching out proactively to prospective employers will make hiring managers know all about you even before suitable job vacancies occur.
If you are a candidate with the right credentials, the employer may even consider creating a job vacancy for you – even if none exists.
Once a company advertises for a job, they are instantly inundated with a whole lot of resumes and the prospects of your getting the job will be slim.
Your prospective employer should be able to visualize your ambitions and where you are headed. This is what your personal marketing plan should definitively outline.
Ask a few recruitment agencies for a list of companies where they think your background would be of value.
To succeed in your efforts and accomplish your set goals, your personal marketing plan has to be imaginatively crafted and if need be – you can even hire some professional agencies to draft your personal marketing plan.
Your Turn:
What is your personal marketing plan strategy? We’d love to hear your thoughts.