It has been indisputably established that LinkedIn can be an effective tool for business houses looking to increase exposure, acquire brand awareness and boost sales. LinkedIn is a fast-growing social networking site with a whopping 3 million company pages and 225 million members – making it one of the top business oriented websites in the world.
It is reported that 35% of LinkedIn members use the network daily, predominantly for business purposes. Because of the tremendous opportunities for businesses to connect with one another and potential consumers, businesses must optimize profiles to maximize the visibility on LinkedIn.
It is important that you fill all the details when setting up a company page on LinkedIn. According to surveys conducted re recently, just about half of all profiles are on LinkedIn are incomplete. Completing a LinkedIn profile includes maximizing every opportunity to include total information about your business, product, brand, etc.
Businesses should take full advantage of every opportunity to include large, hyperlinked images. In fact, LinkedIn permits businesses to upload as many as three hyperlinked banner images, which can automatically rotate. Businesses can also create banner images that include calls to action with links that lead to specific landing pages aimed at converting LinkedIn users. Create unique banner images for LinkedIn because LinkedIn has a different audience with varied considerations.
Try to create showcase pages – particularly if yours is a business with multiple products or services. Showcase pages enable businesses to create unique content that is optimized for a specific target audience of each product or service offered. Please know that showcase pages allow brands to offer targeted messages to the right audience on LinkedIn.
There are nearly 6 billion professionally-oriented searches performed on LinkedIn last colander year. While it is true that some of these searches are for specific businesses and users, many people are searching for keywords as well. Therefore, put special efforts into creating pages that are optimized for search engines. Thus, you business will have greater visibility compared to competitors.
Your first step should be to pick a series of keywords to target. Use Google’s Keyword Planner to identify the most popular keywords. The Google tool should give insights into keywords and phrases most used by people searching for businesses, products and services.
Make it a point to leverage video content. Videos have the ability to convey messages most effectively to LinkedIn users where images and text-based content fall short.
Share interesting, informative and quality content. Creating and sharing unique content is one of the assured ways to maximize the visibility and utility of a LinkedIn business page.
You can post an unlimited number of updates that promote your product, give consumers an update on your business and continually engage your followers.