Many businesses – regardless of their type and size – have started engaging their employee in social media activities. Staff members are encouraged to share posts, participate in social media conversations and even write blogs!. Your task is to motivate and not force employee engagement in a free environment.
Persuade your employees to post interesting and informative content and subtly promote your brand. You should evolve suitable guidelines for your employees to follow while engaging in social media.
Employees must be made to understand that content creation involves an investment in time and efforts. All employees may not have the competence to create original content. You have to select the right employees for effective social media engagement.
If you have a few employees that are eager to help with content creation or are looking to increase their social influence provide team with necessary training and equip them with the necessary tools.
Please remember that your employees are individuals, with differing personalities, and their attitudes can vary drastically. For this reason, you must create some standard guidelines that employees can follow.
Have a techie in the team who loves the mechanics behind your product. He can create videos showing some of the behind-the-scenes activities. Empower your team to reach out to customers in a personal way and build robust connection. Please understand that social media is the human side to your corporate business and your employees will fulfill this aspect adequately.
Your employees are natural stakeholders in your business. Make sure the team understands that their objective is not to ‘sell’ the product via social media but rather to create content as an individual with a personal tone and genuine advocacy.
Employees can see how many shares, likes, and comments their content is receiving. You will have to incentivize and make sure to highlight the individual social media successes and reward them for their creation. This will help motivate creating of quality content posts and inspire their justification in participation in the first place.
Spend time to train employees before entrusting them with social media engagement. Encourage them by creating campaigns and do not punish them for any stray errors. You want to empower, not restrict them.
Ensure that you thank the employees for their participation and highlight their achievements when analytics reflects their efforts.Recognize and reward active and engaging employees to ensure further growth and positive morale.