There cannot be two opinions that Twitter is a fabulous microblogging social site capable of many wonders. Imagine the ease of posting, the capacity to prepare and create lists, finding unique ways to connect with the right audience, tools to build Twitter cards, remarkable chat groups, multiplying your followers, posting six-second videos etc.
But to become successful, Twitter admittedly takes a lot of time and effort, and there’s also some occasional sense of frustration involved. There is a lot of hype about Twitter but to improve your PR efforts you need to invest time on Twitter, subscribe to services like Hootsuite, Topsy and Tagboard and participate in public relations.
If you are into PR business, you should try to connect and make your presence felt on Twitter, reach your story to a wider, mass audience. If you know the right use of Twitter, it can help you in a remarkable way.
PR professionals and businesses must use Twitter in multiple ways. Use announcements to tell the public something about you, your business or your client, launch of a new product, a contest, an upcoming event, etc. You can also use this feature to keep your audience updated during a crisis or emergency.
Use Twitter gainfully for some research activities. Find out what your competitors, clients, friends, media or influencers are tweeting about. This will prove a helpful guide to organize your tweets.
Another important feature is networking. Take pains to meet new influencers, clients, friends, competitors or reporters and follow them and get them to follow you.
“Twitter is like the Egyptian revolution. Everything goes out to everyone on all sides.” Unlike Facebook, Twitter restricts users to 140 characters for each Tweet, so it is the right forum for short, punchy writing rather than elaborate dull stuff.
Do not jump onto Twitter without first learning how to use it profitably. It is preferable to start by setting up a test account, spend time on the network study how people in your field and related fields use it. In particular, look at how key bloggers in your field use it. Wait to make a pitch until you are comfortable using it.
Please know if you do not include hashtags in your tweets, you’re doing something seriously wrong. Users mostly see snippets of what the people are saying in their feed on any given day, but when it comes to hashtags that matter to them, they scroll through all of them.