If for no other reason than sheer volumes of traffic Facebook advertising certainly has overwhelmed the web and the IM crowd. There’s no way that it’s too late for you to get a chunk of the advertising/ traffic ie. The best part about the Facebook advertising system is that it helps you target any demographic and any niche easily, because it’s vast reach.
Testing, optimizing, and making copy adjustments is just as important at Facebook as they are elsewhere. Just to give you an idea about this, if you’ve never done it, you will want to select on particular ad component to test. This is called A/B split testing, and you just rotate two ads that are different in only one respect to each other. Facebook is not the same as doing Adwords at Google, though. When you search at a regular search engine, you are not guaranteed to encounter the same ppc ads. The ads on Facebook are different and your targeted group of audience may see them even 30 times in a week! As time passes, and your ad reaches saturation with impressions, then less and less people will click on your ad. So the key to success with this system is to create a number of variations for your ad with a different design, headline, copy, etc. You don’t have to make any big changes to the ads because by keeping them simple you’ll see much better results. We are not completely pleased with this effect at Facebook, but what can you do. You target market and unique demographics more than likely exist at Facebook, and you will have the means to target them with your ads. It is more than possible to get great campaign metrics happening if your ads are well written and can entice people to click on them. If you’re new to writing short ads, then you’ll want to hit their emotional hot buttons very hard. If you are able to connect to them emotionally, then your ads will stand a good chance of converting well. So the secret to longevity with your ads is to have compelling and strong copy that converts well.
This last one concerns admin, but you’ll find that if you place higher bids, then Facebook will approve your ads quicker – how about that. If you’ve got even a little exposure of Facebook advertising, then you’ll know this. So all you do is make a higher bid for your ads, and they’ll begin running sooner. However, don’t get upset about this because all you need to do is place lower bids once your ads start running. That is something that a lot of people probably do because who wants to wait forever for approval.
In summary, from the above article we come to understand that advertising in Facebook isn’t as difficult as Google or Yahoo!. The thing to do is take action and keep moving forward. No worries at all, you can do this; advertise on Facebook and throw your hat into the ring.
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