Facebook is arguably the most sought-after social networking site with over a whopping 1.11 Billion users. Facebook is not only an incomparable tool to connect with friends, family members, colleagues and others – but it’s also a fabulous tool to enhance traffic to your blog.
Bear in mind your ultimate goals for your Facebook profile. You must use your Facebook profile to establish yourself as a thought-leader in your chosen realm and draw traffic to your blog.
Be selective about the photos, videos, and other personal interests you include in your profile. You will have to enlarge the circle of your Facebook friends to drive traffic to your blog.
By leveraging Facebook, you increase your global reach. It may be worthwhile to use the search tool to identify friends on Facebook. You can search by name, company, college, school etc. It is not necessary you should know a person before you request him/her to be a friend on Facebook.
Many regular bloggers use the powers of Facebook to help increase blog traffic. When you find people who match the parameters you have set and appear interested in your blog, straightaway send them a friend request.
Join the right groups or better still, you can create your own group. Search for groups related to your blog’s topic, and then join those groups.
If you do not find the right Facebook group to help you drive traffic to your blog, create a suitable group.
It should also be your endeavor to become a fan of other Facebook pages. Remember that Facebook pages can be created only by official representatives for a company/ brand. Your blog may be construed as a brand and you can feed your blog’s content into your Facebook page status updates
It is good to link your other social media accounts to your Facebook profile/Page. There are indeed several tools to help you build a fabulous Facebook profile /page that can drive traffic to your blog.
Make it a point to include your Facebook link to your blog’s sidebar, to your email signature, and wherever possible. This will assist more people to know you and send you a Facebook friend request.
Facebook ads are affordable and you can thereby raise awareness of your blog, your Facebook page, or whatever else you want to advertise.