Even though Google+ is a relatively recent to the social media world, it has been a consistently evolving platform with unique features and key SEO capabilities. In short, Google+ is your best marketing weapon – if you know how to use it.
Google+ has experienced unprecedented growth since its launch. It is reported that the number of active Google+ users is nearly 360 million. This means you have a huge number of potential customers waiting to be tapped.
Google plus marketing may be a new concept to many but it is well-poised to dominate the Social media marketing strategies.
Similar to Facebook, Google+ has introduced hashtags that enable users to do custom searches using specific keywords. It cannot be denied that Google+ has the world’s largest search engine behind it.
Google+ Hangouts is an extraordinarily useful free app that enables you to video chat with up to ten people simultaneously. Hangouts can be either private visible only to select people or publicly viewable and recorded to YouTube channel. Businesses can widen their reach by incorporating Hangouts into their marketing strategies.
Businesses that have a Google+ profile can claim authorship over their Internet content. Content linked through Google+ Authorship will lend greater credibility, increases the content reach, and vastly improve search engine rankings.
Google+ Circles helps you get your message across to your target audience with ease. Businesses can use this feature advantageously by segregating their connections by common interest group, location, or audience demographics. Google+ Circles will help you better understand your audience and enhance engagement.
The ‘Stream’ is yet another remarkable feature of Google Plus. This provides instant updates to selected contacts or groups within in your Circle. Business houses will stand to gain from this feature because events like a product launch or special discount packages can be conveyed to interested parties instantly.
Apart from the ‘stream’ feature that enables rapid broadcast of information, Google + also offers a mechanism for easy uploading of photos and videos directly from mobile device.
Sparks is indeed the feature that is unique to Google+. This feature lets you specify your areas of interest and every time you log in, you have enough to read, view pictures or videos about the same. Besides, you can also share this across your circles. This has a definite advantage when it comes to selective advertising.
Google + has the video chat facility that can be used for live customer interactions. ‘Huddles’ allow for group chats. Businesses can use the group chat for publicizing his product.
Lately Google has introduced “+” button in its search results. The concept of a + button is very similar to Like button on Facebook. This innovation is going to assuredly change the way people market their products on Internet.