With the latest homepage redesign and the imaginative introduction of notifications/endorsements, engagement on LinkedIn is growing at a rapid pace.
Review and reboot your LinkedIn profile as frequently as possible to keep it fresh and relevant, informative and interesting. If your LinkedIn profile picture is outdated, then replace it with the latest. Keep your LinkedIn profile image current at all times and update your headline using apt keywords.
LinkedIn has made a few major changes both to personal profiles as also to company pages. You must adjust to the changes in your profile layout and features and also optimize your LinkedIn profile and company page.
Remember that the more the number of people who view your profile, the more likely a percentage of them will click through to your website or blog to know more about you.
Build a wide network as it is easily one of the best ways to get found on LinkedIn. Please know that every new connection you make is an added opportunity to enhance your visibility. Connect with mutual LinkedIn group members who share common interests.
Make it a rule to connect with existing customers, prospects, those belonging to the same business segment, vendors, colleagues, community leaders, fellow alumni and all those you personally meet at networking events or conferences.
If you have a great LinkedIn profile and a host of connections, it will do your business good once you spend more time and become more active on the network. You must be consistently visible, of value to your connections and prompt in your participation on LinkedIn.
Focus on key activities to stay on top with your connections with ease. The key activities on LinkedIn are activities that have the potential to grab the most attention from your connections -stunning headlines, thought-provoking questions, informative comments and sharing of relevant and interesting content with your network. You should engage in these key activities on LinkedIn two to three times a day.
The recently introduced LinkedIn endorsements feature has come to stay. It is reported that over 200 million endorsements had been given by members since the launch of this feature. You must therefore learn to leverage LinkedIn endorsements to enhance your visibility as also credibility.
LinkedIn Groups offer a fantastic opportunity to develop rapport with people belonging to your target audience and business peers. There are more than one million groups on LinkedIn and most of them are quite active and well-organized. You can even launch a LinkedIn Group based on your industry or business segment.