Social media has evolved significantly in recent times and your business has to follow the changing trends if you want to optimally exploit social media for your marketing purposes.
Please know that one of the biggest trends in social media marketing is image-centric marketing rather than traditional text-based. Surveys reveal that 75 percent of people are lured by visual images than prosaic text.
Understanding this trend can help optimize your social media marketing campaign and give you an edge over competitors who predominantly publish only written content.
Psychologists aver that incorporating images is a natural way to grab attention of the viewer. Your images have to be well-placed for you to retain viewer attention. Positioning images at regular intervals provide people time to pause and ponder over your written text.
Creating high-quality images that correspond with your content helps to build your online presence and increase shareability.
Pinterest – This relatively-new network enjoys a pride of place in the social media landscape.
As you may be aware, Pinterest does not rely on an abundance of text, but focuses on pins that feature images and videos.
Instagram – has quickly become a popular way for businesses to share pictures with their audience.
That is why it is smart to get on board now and build you presence in Instagram with images before your competitors outwit you.
Facebook’s recent purchase of Instagram is another great pointer that you have to expand your social media content by adding photos, graphic images, and videos.
Social networks like Facebook, Twitter and LinkedIn have increasingly adopted more visually oriented layouts and promote more visually appealing content.
Tumblr – is a micro blogging site that is fundamentally used by artists and creative-minded people. Your content on Tumblr will therefore stand out if it is image based. You can post images from the web or by re-blogging from Tumblr itself.
There is plenty of research indicating that messages carrying images creates a deeper impression. If you want someone to buy, don’t simply tell them about your product or service- but show them with the aid of photos and images.
There are plenty of apps and tools geared toward making it easier to customize images to accompany your content. There are lorry loads of resources out there to help you create visual social media content. However, make sure to associate your text with relevant images.
Your Turn:
What is your social media marketing strategy ? We’d love to hear your thoughts.