Most businesses do not know how to handle negative comments about them that appear on the Internet. They invariably tend to ignore them. This can spell disaster for the future of your business.

You will have to deal with all negative reviews/comments in an appropriate manner.  Promptly reply to all adverse criticisms, find out the cause for the customer’s annoyance and take suitable remedial measures.

If your company is clearly in the wrong, there is no harm even in publicly apologizing. This will end out a healthy signal and your consumers and potential buyers will feel you care for your customers.

If the product has had a manufacturing defect, then readily acknowledge the fact and arrange for immediate replacement. This will speak volumes about your honesty and straightforward dealings.

If you come across any unjustified remark about your brands/ product on the internet, politely explain to the commentator that he/she is in the wrong. Surveys reveal that more than 90 percent of the reviewers express regret, edit, or delete incorrect information if you contact them.

The right method of managing online reputation is to highlight all the positive reviews/comments that appear online about you or your business. You should at the same time suppress any negative comments that appear.

However, if you come across some deliberate defamatory comments which are wholly mischievous, you may have to deal with sternly – and if need be, take to legal remedies.

It is plainly unfair if some disgruntled former employee or some unscrupulous competitor attacks your good name with malice.

Even a defamatory attack of this kind may still initially require a soft approach to persuade the offender delete the remarks and tender an apology.

Rather than immediately rushing to your attorney, your first contact should be a direct email or letter to the attacker. The tone of the letter should be polite but firm.

Point out to the attacker that he/she has erred and provide them accurate information with supporting documents. However, firmly warn the attacker that continued publication of defamatory remarks will entail legal action.

But if all your efforts in persuading the attacker to delete the disinformation fail, you will have to hand over the case to your lawyer and teach the culprit a lesson.

A sternly worded letter from your lawyer will make the attacker realize you are serious and mean business. Facing the risk of an expensive legal fight, most attackers will retract and comply with your requests.

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