The popularity of social media has been soaring in recent times and to prevent any likely adverse impact on your online reputation, social media brand monitoring has become imperative.
There is no denying that social media provides an excellent platform to create and spread brand awareness. In fact, every interaction of yours in social media will provide you greater visibility in the online world.
You should be vigilant and constantly focus on your brand and make sure you promptly deal with any negative issues that may appear in the social media.
Please remember that ignoring any negative remarks online can spell disaster to the reputation of your brand.
Fortunately there are several tools available to help you search for any mentions of your brand in social media. When opting for a tool, it is prudent to try a couple of them and select the ones that suit your requirements best.
- Hootsuite is an effective tool that enables you to save a lot of time while managing your major social media accounts.
- TweetReach is the most appropriate tool for protecting your brand as you can monitor how far your tweets travel. In fact, TweetReach measures the true impact of social media discussions.
- Klout is indeed one of the most hotly debated social media monitoring tools. Some claim that its scoring system is inaccurate but there are also a lot if users who find it helpful. Klout is a good tool for keeping an eye on what people think about your brand.
- Social Mention is the one most favored by social media enthusiasts. Social Mention monitors more than a whopping one hundred social media sites. It analyses data and measures the impact in different ways.
- Twazzup is a boon for social media beginners wanting to monitor Twitter. You can obtain real-time updates for the top 10 keywords related to your search.
- TweetDeck is also a great option for beginners. It is good for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags.
- Addictomatic can be very useful tool to get an overall view of your brand in social media and it is as easy to use as Twazzup. Addictomatic focuses on a variety of platforms such as Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc.
- HowSociable is a free account that lets you to track a dozen social media sites including Tumblr and WordPress. In the event your are interested in 24 more social sites – such as Facebook, Pinterest, Twitter, etc – a pro account is needed
- Reachli is a marvellous tool that measures and further optimizes video and image content. It is particularly favored for its Pinterest analytics.
- IceRocket is an extraordinary tool that enables monitoring of Blog/Twitter/Facebook in 20 different languages and provides graphs for easy understanding.