How Can Twitter Marketing Help Your Business?
With over 300 million daily active users, Twitter offers immense marketing value for businesses looking to expand their reach, engagement, leads and sales.
But how specifically can committing to Twitter and tailoring a strategy to the platform help grow your business?
Build Brand Awareness
Twitter’s massive user base provides opportunity to rapidly increase brand exposure and recognition. Appearing on timelines and running promoted tweets spreads awareness with new audiences.
Drive Website Traffic
Tweets and profiles that strategically include keywords, hashtags and links back to your site attract relevant organic traffic to your online destination to consume content and offerings.
Generate Qualified Leads
Twitter’s powerful targeting capabilities allow you to reach and engage niche professionals with the right messaging to capture new leads and pipeline opportunities.
Thought Leadership Platform
Sharing valuable insights, data and trends positions your brand as a credible industry expert and leader. Twitter serves as PR distribution channel.
Real-Time Engagement
Twitter facilitates timely interactions and responses to customers unlike other networks. This allows better public relations and customer service.
Complement Other Efforts
Promoting your blog, YouTube, Instagram etc. through Twitter cross-pollinates audiences. Twitter expands visibility for all marketing initiatives.
Gain Consumer Insights
Monitoring tweets, hashtags and analytics provides real-time intel on consumer interests, sentiments, questions and pain points to inform marketing.
Survey Customers
Ask questions of your followers to solicit feedback on new products, ideas, upcoming content and more. Twitter provides instant access to target market testing.
Monitor Brand Mentions
Tracking Twitter mentions facilitates reputation management by allowing you to respond to complaints, address issues and thank supporters spreading brand love.
Cost-Effective Promotions
Sponsored tweets and promoted trends offer extremely competitive ad rates compared to other paid platforms. Twitter provides great marketing ROI.
In summary, the unique benefits of Twitter like real-time connection, thought leadership sharing, audience engagement, and flexible targeting make it a crucial platform for customer-centric brands rather than just a broadcast channel.
The savviest marketers engage like members of the community versus outside observers.