If you follow the conversations about social media on the internet, you will invariably stumble upon the interdependency between SEO and social media for better business promotion. Well, it’s true, they go hand-in-hand and social media integration will benefit SEO and its impact is evident through enormous traffic and activity in your company website and blogs.
Why social media integration with SEO?
- With the statistical data suggesting that on an average and individual spends over five hours in social networking, the potential to market effectively and find target customer base online is higher. Considering that search engines are becoming social in present times, the number of ‘likes’ and ‘sharing’ of links is taken into account in SERP rankings.
- SEO is possible by creating keyword-sensitive and optimized content, link building measures and user-friendly or easy navigable site structure. Once, your site is optimized, your brand’s popularity in social media will enhance your chances of driving viral and organic traffic to your site for better ROI. For example: just post ‘teasers’ of informative articles and blogs on your social media accounts and this will land interested readers to your site, indirectly.
How does it help?
- Social media integration along with SEO can result in the creation of a loyal community of targeted audience, which can be converted into sales. The community also offers free publicity without any efforts from you through recommendations.
- The content published in social media that is keyword-specific is indexed easily by search engines and this can lead to more potential customers.
- The ‘link’ sharing process is considerable easy and the reach is wider on social media. This ensues in the reception of high quality inbound links from credible sources by SEO and social media integration, which drives the needed traffic and mileage for your enterprise.
If you have suggestions/questions and advice to help other readers, please add them to the comments section.
Cool, thanks for sharing these insights, it’s good to have closure and confirmation to the regard of the number of ‘likes’ and ‘sharing’ of links is taken into account in SERP rankings towards SEO.