By this time, many of you who own online endeavors might be bombarded with terms like viral traffic and viral marketing strategies. Simply stated, viral marketing is all about online marketing which garners traffic to your site. Viral marketing results in better brand visibility, brand awareness, interaction, more traffic, sales and revenue by promoting your business in various platforms like social media.
How it works?
Any viral campaign needs to generate interest in the online users to receive word-of-mouth publicity or recommendation which can transform into successful promotion of your initiative. Viral marketing campaigns include the following steps,
- Devising concepts commensurate with your goals
Having decided to float a viral marketing campaign, you should determine the necessary intend of creating it like lead generation, brand awareness or profits among others. You should then create an apt idea in tandem with the goal and generate a buzz among users. Offering incentives or free services/products for participating and recommending can get you more visitors.
- Channelizing viral traffic effectively
Distributing the campaign through social networking sites, gaming sites and social bookmarking sites can ensue in evoking conversations in forums and blogs that can encourage online users, to know about your campaign and business enterprise.
- Clarity in expected quantifiable user actions
Including actions like forwarding or distributing an article or game to friends, adding as favorites and bookmarking will provide a clear idea to the users on what to do, if they are impressed with the campaign. While being overloaded with many options, users will be confused. Engaging in viral marketing and requesting them to do a set of specific actions, when they find the campaign appealing will be more lucrative.
If you have suggestions/questions and advice to help other readers, please add them to the comments section.