Millions today do not restrict browsing internet only with their laptops and PCs but prefer accessing the net on the move, using their mobile phones. So, local small business initiatives need to grab this opportunity to engage in mobile marketing through various platforms. The users of smart phones do not stop with searching a business but also recommend reputed ones to their network.
Ways to indulge in mobile marketing
- To start with, you need to list your business in Yahoo local, Bing local and Google maps. You should supply the necessary information about your venture and upload videos or photographs, to receive more traffic.
- Create a mobile friendly site and facilitate easy to use applications for mobile users.
- Send messages to or engage in mobile text marketing with interested customers with information regarding your services and products. Through this mobile text marketing/SMS campaign, build a large network and offer them freebies for loyalty.
- Frequent presence in social media likes Facebook and Twitter widely also becomes essential, if you are a local small business owner, for amplifying your page ranks. Add ‘web-widget’ and flyers for attracting new visitors.
- You should not stop there but set up an account in Gowalla and Foursquare and get yourself listed in their directories.
Mobile marketing merits
- You can always connect with your target audience, irrespective of the time and place since, people have mobile handy everywhere and at anytime.
- It is possible to inform your local and small business loyalists about the sales and offers instantly, through mobile marketing and the response rate is higher which simultaneously leads to more traffic, business leads, customer base and customer retention.
If you have suggestions/questions and advice to help other readers, please add them to the comments section.